Swami Avimukteshwaranand Saraswati has launched an 81-day Gau Suraksha Yatra (Cow Protection Yatra) from Gorakhpur, Uttar Pradesh, aimed at raising public awareness about cow protection and advocating for cows to be recognized as 'Rashtra Mata' (National Mother). The campaign, also known as the Gavishti Yatra, is designed to strengthen social and legislative support for cow protection, emphasizing the cow's cultural and religious significance in India. The yatra is set to cover all 403 assembly constituencies and pass through nearly 1.08 lakh villages in Uttar Pradesh. The formal commencement took place at the Bharat Mata Temple with rituals and an address by the seer. Prior to the launch, Swami Avimukteshwaranand visited his ancestral village in Sahjanwa, receiving a warm welcome from followers along the route. Police have been deployed to ensure security during the yatra.