Apple is set to revamp its Siri voice assistant, introducing a feature that automatically deletes chats between users and Siri after a specified period, either 30 days or one year. This initiative reflects Apple's commitment to user privacy, distinguishing Siri from competitors like OpenAI and Google. The new feature is expected to be part of Apple's broader AI strategy, which will be presented at the upcoming Worldwide Developers Conference (WWDC) in June. The development comes amid tensions with OpenAI, which partnered with Apple to integrate ChatGPT into Siri. Reports indicate that OpenAI is considering legal action against Apple, citing a breakdown in their partnership and dissatisfaction with the commercial benefits derived from the collaboration. Apple is also exploring deeper integration of its Gemini AI technology into Siri, which has reportedly frustrated OpenAI, as it anticipated a more extensive role for ChatGPT within Apple's ecosystem. Apple executives are likely to emphasize privacy as a key differentiator in their upcoming AI rollout.