The Karnataka government, led by Chief Minister Siddaramaiah, has released a draft of a new excise policy that aims to reduce the consumption of alcoholic beverages by 8-9% over the next six years. This initiative will promote lower-strength beverages and introduce a strength-based taxation system, which links excise duties to the alcohol content of beverages. The policy also seeks to simplify licensing processes and enhance monitoring to combat illicit trade. Currently, alcohol generates approximately ₹34,600 crore (roughly $4.2 billion USD) in annual revenue, but the social costs associated with alcohol consumption are estimated to reach ₹51,000 crore (roughly $6.1 billion USD). The government plans to allocate a portion of excise revenue to support de-addiction services, road safety, and awareness campaigns aimed at responsible drinking. The draft policy is open for public comments as part of a participative governance approach, with feedback being collected through an official consultation portal.