A recent global study commissioned by the premium French beer brand 1664 reveals a troubling trend of self-censorship regarding personal taste. While 83% of participants believe they possess good taste, only 31% can agree on its definition, indicating a disconnect in self-expression. The study, titled 'A Question of Good Taste,' shows that 82% of individuals feel it is polite to hold back their opinions when meeting new people, and 67% prefer to avoid debates altogether. This reluctance to express individuality is compounded by technology, with over 50% of respondents stating that algorithms help shape their taste, yet many feel this reliance diminishes their uniqueness. Despite these challenges, 81% of participants maintain that good taste is a fundamentally human quality. The findings reflect a societal pressure to conform, suggesting that while taste is not dead, it is indeed afraid to be expressed. Seva Nikolaev, Global Vice-President for Premium Brands at Carlsberg, emphasizes the importance of standing by one's taste in a world that penalizes differences.