Australian Fashion Brand Alemais Expands Presence with Runway Show in Spain
Chasing the sun: The Australian brand going big in Spain
Image: The Sydney Morning Herald
Alemais designer Lesleigh Jermanus showcased the resort 2027 collection on Ilia Dei Rei, off Menorca, Spain, marking the brand's second international runway event. This follows their successful debut in Marrakech, contributing to Alemais's growth in the international market, particularly in the US and Europe.
- 01Lesleigh Jermanus, the designer of Alemais, showcased her collection on Ilia Dei Rei, off Menorca, Spain.
- 02The brand's first international show was held in Marrakech, which significantly raised its profile.
- 03Alemais has 741 stockists globally, with a strong presence in the US and Europe.
- 04The resort 2027 collection was inspired by the ceramics of artist Sophie Wahlquist.
- 05Jermanus emphasizes the importance of taking risks and evolving the brand amidst challenges in international markets.
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Alemais, an Australian fashion brand led by designer Lesleigh Jermanus, recently held its second international runway show on Ilia Dei Rei, an islet off Menorca, Spain, to showcase its resort 2027 collection. This event follows the brand's successful debut in Marrakech last year, which helped elevate its status in the fashion industry, earning a spot on the Business of Fashion 500 List. Jermanus noted the importance of balancing international growth with local market loyalty, as Alemais continues to expand its reach, boasting 741 stockists worldwide, primarily in the US and Europe. The collection presented was inspired by the ceramics of Mallorca-based artist Sophie Wahlquist, reflecting Jermanus's creative journey during the COVID-19 lockdowns. Despite challenges in international logistics, Jermanus remains optimistic about the brand's evolution and the potential for success in various markets.
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Alemais's international showcase enhances the visibility of Australian fashion abroad, potentially benefiting local designers and fashion markets.
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