Recent reports indicate that OnePlus may be merging its operations with Realme, potentially unifying their domestic and global businesses under a new sub-product center. This development comes as OnePlus faces scrutiny over its future in European markets, where it has acknowledged evaluating its operations amid signs of restructuring and internal changes. According to Digital Chat Station on Weibo, key functions like marketing and after-sales service will be combined, with both brands reporting to Pete Lau (Liu Zuohu). The merger could streamline operations and improve efficiency, especially as OnePlus has seen a 32% to 39% decline in shipments in India over the past year.

The situation is further complicated by leadership changes in OnePlus India, where Robin Liu has stepped down, raising concerns about the brand's strategic direction in a crucial market. OnePlus has assured stakeholders that operations will continue as usual, but the transition hints at a broader structural shift within the Oppo group, which oversees both OnePlus and Realme. The merger, if confirmed, would mark a significant consolidation within the group, but it remains unclear how this will impact OnePlus's presence in markets such as the United States, where Realme has no footprint.