Nikita Bier, the product head at X (formerly Twitter), publicly criticized Aravind Srinivas, the Indian-origin CEO of Perplexity, for allegedly conducting undisclosed promotional campaigns. This accusation was made in response to a tweet from Perplexity announcing the launch of its new product, Personal Computer, which integrates various AI capabilities. Bier's tweet urged Srinivas to cease these practices, claiming they mislead users and tarnish the company's integrity. The situation escalated as Bier shared a thread from Simon Goddek, a CEO and biotechnologist, who alleged that unethical promotional networks operate on X, particularly in the crypto and AI sectors. This prompted a wave of reactions on social media, with some users supporting Bier's stance while others defended Perplexity's marketing efforts. Aravind Srinivas, who co-founded Perplexity and previously worked at OpenAI and Google, has not publicly responded to Bier's accusations.