Santander is currently offering a lucrative incentive of up to £210 for new customers who switch their current accounts. This includes a £30 Amazon gift voucher and requires customers to complete the switch within 60 days of their application. To qualify, customers must have at least two active selected household direct debits and deposit £1,500 into their new account. The cash reward will be credited to their account within 60 to 90 days if all conditions are met. Additionally, customers can gain an extra £30 Amazon voucher by accessing a special link on the MoneySavingExpert website, which allows them to receive £150 in cash without switching, provided they use their debit card at least five times within 30 days. Other banks are also enticing customers with similar offers; First Direct is providing £175 for new account openings, while Barclays is offering £200. These promotions reflect a competitive banking environment aimed at attracting new customers through financial incentives.