The ruling Bharatiya Janata Party (BJP) in Pune, Maharashtra, has introduced the 'Pune Pratham' (Pune First) branding initiative to establish a distinct identity for the city on a global scale. Mayor Manjusha Nagpure and BJP leader Ganesh Bidkar are spearheading this effort, which aims to beautify the city and promote good governance through active citizen participation. The initiative will feature a new logo and tagline that reflect both the cultural heritage and modern development of Pune. The Pune Municipal Corporation (PMC) will oversee the branding process, ensuring that the logo is integrated into all civic projects, including buildings, gardens, and flyovers. Furthermore, branding will be mandatory for all development projects, with those lacking the branding logo not receiving administrative approval. The initiative will also include a significant digital presence through social media and official websites, aiming to engage citizens and enhance Pune's visibility worldwide.