The FIFA World Cup 2026 retail pop-up store has officially opened in Manhattan Beach, California, as part of a broader initiative to engage fans ahead of the tournament. This store, along with five others across the Los Angeles area, will sell official merchandise, including team jerseys, apparel, hats, scarves, and various accessories. The stores will remain open until July 31, 2026, providing ample opportunity for fans to purchase items ahead of the competition. Other locations include the Third Street Promenade in Santa Monica, The Bloc in downtown Los Angeles, Ovation Hollywood, Grand Central Market, and Del Amo Fashion Center in Torrance. Kathryn Schloessman, president and CEO of the Los Angeles Sports & Entertainment Commission, emphasized that these retail locations are part of a larger celebration of the World Cup, aiming to create a vibrant atmosphere in Los Angeles as it prepares to host tournament events. The pop-up stores are designed to complement various fan experiences planned throughout the region, making it an exciting time for soccer enthusiasts.