The England and Wales Cricket Board (ECB) has revised the start times for the T20I matches against India, moving them from 6:30 PM to 5:30 PM local time. This decision aims to enhance television viewership for the series, which runs from July 1 to July 19, 2024, and includes three One Day Internationals (ODIs) and five T20Is. The change follows discussions with broadcasters Sky Sports and Sony Sports Network. The ECB's financial report indicates that the series is expected to generate profits, particularly due to the popularity of Indian players like Rohit Sharma and Virat Kohli. While tickets for the ODIs are sold out, only a few remain for the T20Is. The matches will benefit from extended daylight during the English summer, allowing all games to conclude under floodlights. Notably, the Indian squad features 15-year-old Vaibhav Sooryavanshi, who could become the youngest Indian to debut internationally, surpassing Sachin Tendulkar's long-standing record from 1989. Interest in cricket is also rising in Ireland, with sold-out matches against India scheduled for June 26 and 28, 2024.