Servotech Renewable Unveils Solar Ad Campaign Featuring Sonu Sood
Servotech Renewable Launches New Solar Ad Campaign ‘Raho Roshan, Bina Tension’ with Sonu Sood

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Servotech Renewable Power System Ltd. has launched a new solar advertising campaign titled ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood. The campaign aims to highlight the affordability of solar energy solutions through a humorous storyline and will be promoted across various digital and television platforms.
- 01The campaign features a nostalgic 90s theme and a humorous storyline about household expenses.
- 02Sonu Sood plays a dual role as two brothers discussing household responsibilities.
- 03The ad highlights the financial benefits of using Servotech's solar rooftop systems.
- 04The campaign will be launched on JioHotstar and expanded to other OTT platforms and national news channels.
- 05Servotech aims to position itself as a leading household solar brand in India.
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Servotech Renewable Power System Ltd. has launched its latest solar advertising campaign, ‘Raho Roshan, Bina Tension’, featuring popular actor Sonu Sood. The campaign, produced by Shakti Sagar Productions, adopts a digital-first approach, premiering on JioHotstar before expanding to other OTT platforms, national news channels, and social media. Set against a nostalgic 90s backdrop, the TVC presents a comedic narrative about two brothers discussing household expenses after the loss of their father. The elder brother attempts to shift financial responsibilities onto the younger brother, who insists on managing the electricity bill due to the affordability provided by Servotech's solar rooftop hybrid system. This humorous exchange emphasizes how solar energy can alleviate financial burdens associated with electricity costs. Rishabh Bhatia, Head of Digital Marketing at Servotech, expressed that the campaign aims to resonate emotionally with Indian families, while Prabhutva Tiwari, PR & Marcom Head, noted plans for more engaging campaigns in the future. The tagline, “Raho Roshan, Bina Tension,” encapsulates the campaign's message of ease and affordability through solar energy.
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The campaign aims to educate consumers about the financial benefits of adopting solar energy, potentially reducing household electricity costs.
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