Servotech Renewable Power System Ltd. has launched its latest solar advertising campaign, ‘Raho Roshan, Bina Tension’, featuring popular actor Sonu Sood. The campaign, produced by Shakti Sagar Productions, adopts a digital-first approach, premiering on JioHotstar before expanding to other OTT platforms, national news channels, and social media. Set against a nostalgic 90s backdrop, the TVC presents a comedic narrative about two brothers discussing household expenses after the loss of their father. The elder brother attempts to shift financial responsibilities onto the younger brother, who insists on managing the electricity bill due to the affordability provided by Servotech's solar rooftop hybrid system. This humorous exchange emphasizes how solar energy can alleviate financial burdens associated with electricity costs. Rishabh Bhatia, Head of Digital Marketing at Servotech, expressed that the campaign aims to resonate emotionally with Indian families, while Prabhutva Tiwari, PR & Marcom Head, noted plans for more engaging campaigns in the future. The tagline, “Raho Roshan, Bina Tension,” encapsulates the campaign's message of ease and affordability through solar energy.