Nike Takes a Shot at Adidas in Latest Campaign Featuring Victor Wembanyama
"This is violence", "Elite return fire" - NBA Fans Go Ballistic As Nike Takes Dig At Anthony Edwards & Adidas With Latest Victor Wembanyama Campaign

Image: Sportskeeda
Victor Wembanyama led the San Antonio Spurs to victory over Anthony Edwards and the Minnesota Timberwolves in the 2026 Western Conference semifinals. Following the win, Nike mocked Adidas' campaign centered around Edwards, sparking a lively reaction from NBA fans. The Spurs now prepare to face the Oklahoma City Thunder in the Conference Finals.
- 01Victor Wembanyama averaged 20.3 points, 10.7 rebounds, and 4.1 blocks during the series against the Timberwolves.
- 02Anthony Edwards recorded 23.6 points, 5.2 rebounds, and 3.2 assists despite a knee issue.
- 03Nike's campaign featured an alien image with the phrase 'Believe This', a direct jab at Adidas' 'Believe That' campaign.
- 04Patrick Beverley praised Wembanyama as the 'best player in the NBA' and compared his physique to that of Giannis Antetokounmpo and Rudy Gobert in their early careers.
- 05Game 1 of the Western Conference Finals between the Spurs and Thunder is set for 7:30 p.m. ET on Monday.
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In a thrilling matchup, Victor Wembanyama and the San Antonio Spurs defeated Anthony Edwards and the Minnesota Timberwolves in six games to advance to the 2026 Western Conference Finals. Following this victory, Nike took the opportunity to mock Adidas' 'Believe That' campaign, which features Edwards, by posting an image of an alien with the phrase 'Believe This' on social media. This playful exchange ignited a wave of reactions from NBA fans, with many labeling Nike's move as 'violence' and 'elite return fire'. Wembanyama's impressive performance included an average of 20.3 points, 10.7 rebounds, and 4.1 blocks per game, proving pivotal in the series. Meanwhile, Edwards managed to average 23.6 points despite dealing with a knee issue. Patrick Beverley, a former Timberwolves player, praised Wembanyama's potential, calling him the 'best player in the NBA' and highlighting his future growth. The Spurs are now set to face the Oklahoma City Thunder, who have struggled against them this season, in the Conference Finals, with Game 1 scheduled for Monday at 7:30 p.m. ET.
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