MVP MMA, co-owned by Jake Paul and Nakisa Bidarian, is poised to expand its partnership with Netflix following a successful debut event featuring Ronda Rousey against Gina Carano. Bidarian stated that Netflix was 'blown away' by the event's viewership and energy, indicating a strong potential for future collaborations. MVP MMA is currently exploring the structure of its ongoing relationship with Netflix, although no official deal has been finalized yet. The organization is also open to collaborating with smaller promotions such as the Professional Fighters League (PFL), KSW, and ONE Championship to enhance its talent pool without long-term commitments.

Ronda Rousey's quick victory over Carano, achieved in just 17 seconds, was well received by Netflix executives. Rousey, who reportedly earned a base purse of $2.2 million, is not driven by financial gain but rather by the desire to make a statement and redefine her narrative outside the UFC. Meanwhile, the UFC had previously engaged in negotiations with Netflix before securing a $7.7 billion rights deal with CBS and Paramount+, highlighting the competitive landscape of sports broadcasting rights.