Barbie has launched its first autistic doll in the UAE, coinciding with World Autism Month, to promote representation and inclusivity in play. Developed in partnership with the Autistic Self Advocacy Network, the doll features accessories such as noise-cancelling headphones, a communication tablet, and clothing designed for sensory comfort. Jamie Cygielman, Global Head of Dolls at Mattel, stated that this initiative reflects Barbie's commitment to inclusivity, allowing children to see themselves in the toys they play with. Susan Al Matrooshi, a UAE accessibility ambassador, highlighted the potential impact of such toys on children on the autism spectrum, noting that they could foster understanding and acceptance among neurotypical peers. The launch is seen as part of a broader movement in the UAE towards inclusion for People of Determination, although advocates stress the need for deeper systemic changes beyond symbolic gestures. The autistic Barbie doll is available at select UAE retailers for Dh69.