Marriage celebrant Kerrin Muller and her husband Jacob chose the Golden Age Cinema and Bar in Surry Hills, Australia, for their wedding, opting for a non-traditional ceremony that included a short film about their relationship and a brass band reception. This choice reflects a growing trend among couples, as highlighted by Pinterest Australia's Jace Molan, who notes a significant rise in non-traditional venues, with a 105% increase in movie theatre weddings. Couples are gravitating towards immersive spaces that tell their unique story rather than serve merely as a backdrop. This shift is also attributed to the flexibility and availability of unusual venues, which can often accommodate shorter notice bookings. For example, Angela and Robbie Smith held their wedding at the Old Melbourne Gaol, transforming the historic space into a beautiful reception area. Photographers like Kyle Ingram have observed that restaurants are becoming popular choices, offering intimate settings for smaller guest lists. Ultimately, the trend emphasizes that meaningful weddings reflect the couple's personality and preferences, allowing for a more memorable celebration.