The Play It Back campaign, part of Alberta Seniors Week, aims to connect Calgarians of all ages through music, enhancing the lives of individuals with dementia. Music sessions demonstrate how melodies can evoke memories and foster joy, reinforcing the idea that those diagnosed with dementia remain vibrant individuals deserving of connection.

• 01The Play It Back campaign runs from June 1 to 7 during Alberta Seniors Week.
• 02Barb Ferguson, executive director at Alzheimer Calgary, emphasizes music's calming effects and its ability to evoke memories.
• 03Music sessions encourage engagement, with participants often tapping their feet, clapping, or dancing.
• 04The StillMe initiative aims to destigmatize dementia and promote the individuality of those affected.
• 05Intergenerational music pairings are encouraged to foster connections between younger and older generations.

The campaign promotes social interaction and emotional well-being for individuals with dementia, reducing feelings of isolation.