McDonald's is experimenting with an AI order-taking system named ArchIQ at five locations across the United States, as part of its newly introduced brand strategy, McDonald’s Next. The initiative aims to improve service efficiency by allowing customers to place orders through AI technology. CEO Chris Kempczinski highlighted that the goal is to provide customers with both speed and hospitality. According to McFranchisee, an X account associated with McDonald's franchises, the system has already processed over 1 million transactions, achieving a notable 90% success rate in completing orders without requiring human intervention. Google is reportedly collaborating on this project, integrating its Edge Cloud technology to enhance the system's capabilities. However, customer feedback has been predominantly negative, with many expressing a desire for personal interaction over automated systems. Critics have drawn comparisons to similar systems at other fast-food chains, indicating a reluctance to embrace such technology. Despite the mixed responses, McDonald's plans to expand the use of ArchIQ to all its locations in the future, suggesting a significant shift in how the company approaches customer service.