The Indian government is set to launch the 'Made in India Brand Scheme' to strengthen domestic manufacturing by identifying around 100 products that are either not produced or insufficiently manufactured in the country. Announced by Amardeep Singh Bhatia, the secretary of the Department for Promotion of Industry and Internal Trade (DPIIT), this initiative aims to scale up production in sectors such as the auto industry, which includes components like axles and motorcycle parts. The scheme will provide a brand logo to signify quality and value addition, as well as encourage long-term investments in India. Bhatia emphasized the importance of collaboration with the industry to finalize the sectors involved. He also highlighted that recent free trade agreements (FTAs) will create significant demand for Indian businesses. Additionally, the rapid advancement of artificial intelligence is expected to improve productivity and innovation in manufacturing, making it essential for the industry to adapt to these changes.