Mast Banarasi Paan: Revolutionizing India's Traditional Paan Experience
Success Story: Started In 2016, This Paan Brand Now Serves 1 Lakh Customers Every Day

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Founded in 2016 by P. N. Thakur, Mast Banarasi Paan has transformed the traditional paan market in India into a modern café-style experience, serving nearly 100,000 customers daily across over 400 outlets. The brand focuses on hygiene and offers a tobacco-free product range, appealing especially to younger consumers.
- 01Mast Banarasi Paan operates in over 20 states and 320 cities in India.
- 02The brand serves approximately 100,000 paans daily, with menu prices ranging from ₹30 to ₹2,100.
- 03Founder P. N. Thakur spent three years on research and development before launching the brand.
- 04The brand's tobacco-free positioning has helped reshape consumer perceptions of paan.
- 05Mast Banarasi Paan has expanded through a franchise model and partnerships with food delivery services.
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Mast Banarasi Paan, founded in 2016 by P. N. Thakur, has successfully modernized the traditional paan market in India. With its headquarters in Noida, the brand operates over 400 outlets across more than 20 states and 320 cities, serving nearly 100,000 customers daily. Thakur, who holds an MBA in Marketing and International Business, identified an opportunity in the largely unorganised paan sector, which typically lacked hygiene and modern presentation. After three years of research, he launched a café-style paan experience that is family-friendly and tobacco-free, appealing to a younger demographic. The menu features items priced between ₹30 and ₹2,100, catering to both everyday consumers and special occasions. The brand has also embraced a franchise model and partnered with food delivery platforms like Swiggy and Zomato, enhancing its urban market reach. Through these strategies, Mast Banarasi Paan has evolved from a simple paan shop into a significant organized retail brand that merges traditional flavors with contemporary consumer expectations.
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Mast Banarasi Paan's modern approach has changed consumer perceptions of paan, making it more appealing and hygienic.
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