Zerodha, a leading brokerage in India, has discontinued its Zero1 creator network, a platform designed to partner with digital creators in producing content focused on finance, health, and investing. Launched over two years ago, Zero1 aimed to simplify complex financial topics through engaging storytelling and creator-led distribution on platforms like YouTube and Instagram. According to creators involved, the decision to shut down the initiative was not formally communicated, but concerns over commercial viability and increasing scrutiny from the Securities and Exchange Board of India (SEBI) regarding finfluencers may have contributed. The Zero1 YouTube channel, which operated under the joint venture between Zerodha and LearnApp, boasted nearly 800,000 subscribers, over 600 videos, and cumulative views exceeding 100 million. Following the closure, creators are now free to produce content independently, as the initiative included non-compete clauses that previously restricted them from collaborating with rival brokerages. The future impact on LearnApp, a portfolio company of Rainmatter, remains uncertain.