Porsche is discontinuing its performance e-bike division, Porsche eBike Performance GmbH, which was established in August 2022. The decision follows nearly four years of operation and affects around 350 employees at factories in Ottobrunn, Germany, and Zagreb, Croatia. The e-bike division aimed to create high-performance e-bike drive systems but faced challenges due to changing market conditions. During its brief existence, the division launched several models, including the Porsche eBike Sport, which had a starting price of $10,920. Alongside the e-bike division, Porsche is also closing its battery cell subsidiary, Cellforce Group GmbH, and a software company, Cetitic GmbH, as part of a strategic refocus on its core automotive business. This move comes after Porsche's recent decision to sell its minority stake in Bugatti Rimac, a joint venture with the Rimac Group, further indicating a shift in priorities for the automaker.