Instagram is revamping its recommendation algorithm to enhance the visibility of original content while penalizing accounts that share unoriginal photos and carousel posts without substantial edits. According to Meta, accounts that primarily repost content without 'material' changes may experience reduced reach in recommendations to new audiences. This update follows a similar change made in 2024 targeting Reels posts. Meta aims to discourage aggregator accounts that recycle content, but acknowledges the potential challenges for meme and fan accounts that often rely on shared material. The company emphasizes that simple edits, such as adding watermarks or credits, will not be sufficient to meet the criteria for originality. Users can monitor their account status to determine if their reach has been impacted and can appeal decisions they believe are incorrect.