According to BMO Financial Group's 2026 Real Financial Progress Index, Millennials are spending an average of $252 on dates, contributing to a phenomenon dubbed 'date-flation.' This figure represents a substantial increase from the previous year's average of $191, while the overall cost of a date in America has risen to $189, a 12.5% increase. Experts note that inflation is impacting dating habits, with many Americans reporting fewer dates and opting for less expensive activities due to rising living costs. In fact, half of those surveyed indicated they have altered their dating plans for financial reasons. The report highlights a notable gender disparity in expectations regarding payment for dates, with 71% of men expecting to cover all costs initially, while 52% of women prefer to split expenses. Social media plays a significant role in shaping these expectations, creating echo chambers that promote polarized views on dating and finances. As a result, dating is increasingly viewed as a financial power struggle rather than a relational experience, with experts warning that economic pressures are shrinking the scope of romantic interactions.