Whoop, a fitness wearable brand, is launching a new feature that allows its paid members in the United States to access on-demand video consultations with doctors. This initiative is part of Whoop’s strategy to integrate continuous biometric data with real-time medical guidance, enhancing the overall membership experience. The feature, which will incur an additional cost, is expected to be available in the coming months, with specific pricing details yet to be disclosed. Alongside this, Whoop is introducing several AI-driven features, such as My Memory and Proactive Check-Ins, which help users personalize their fitness goals based on significant life events and upcoming activities. The Whoop 5.0, its latest screen-free fitness tracker, collects data on various health metrics and offers three subscription tiers ranging from $199 to $359 annually. Whoop currently has over 2.5 million users and recently completed a $575 million funding round, raising its valuation to $10.1 billion. The company emphasizes that the video consultation feature is not a substitute for primary care or emergency services. To ensure user privacy, Whoop has partnered with HealthEx for secure storage and synchronization of health records.