Whoop, the fitness tracker company, is set to launch in-app video consultations with licensed clinicians for its users in the United States starting this summer. This innovative service will feature Electronic Health Record (EHR) syncing, allowing both users and clinicians to access and review medical histories seamlessly. According to Whoop, these consultations differ from traditional healthcare by leveraging months of continuous health data, bloodwork, and medical history to provide a comprehensive understanding of the user's health. Additionally, Whoop will introduce new AI features like 'My Memory,' which allows users to customize the context for their coaching, and 'Proactive Check-Ins,' which will offer tailored training and recovery recommendations based on users' current life situations. This announcement comes shortly after Google revealed its new Fitbit Air, a screenless fitness wearable that competes with Whoop's offerings.