Kroger, the largest supermarket chain in the United States, is launching substantial price cuts on thousands of items to attract customers grappling with inflation. CEO Greg Foran stated that the goal is to provide relief to value-conscious shoppers affected by rising gas prices and economic uncertainty. This initiative represents Kroger's most significant strategic shift in years, aiming to enhance its competitive edge against rivals such as Walmart and Costco, which have also been slashing prices. Foran emphasized the need for price adjustments across various products, indicating that not all customers have the same shopping basket. In addition to price reductions, Kroger plans to improve in-store services and tailor offerings to better suit local communities. The grocery market remains highly competitive, with Walmart reducing prices by 20% on over 7,200 items, while Stop & Shop is cutting prices on local staples by 23% in the New York area to alleviate inflation's impact. This aggressive pricing strategy is essential for Kroger to regain market share and appeal to budget-conscious consumers.