On May 20, 2023, Prime Minister Narendra Modi gifted Parle Melody toffees to Italian Prime Minister Giorgia Meloni, a gesture that has generated significant excitement for Parle Products Private Limited. Mayank Shah, the company's Vice President, expressed pride in having a Swadeshi brand showcased on the global stage, highlighting Modi's support for Indian products. This moment has inspired Parle to enhance its international ambitions, with Shah noting that the brand is already available in over 100 countries and plans to expand further.

However, the event inadvertently led to confusion in the stock market, where shares of an unrelated firm named Parle Industries Limited surged due to mistaken identity. Shah clarified that Parle Products is distinct from this construction company. The public's interest peaked on social media, where PM Modi's gesture was celebrated, and Parle Products thanked the Prime Minister for promoting their brand internationally. This 'Melodi' moment has not only boosted brand recognition but also reinforced the potential of Indian products in the global market.