Fanatics and American Express Forge Partnership to Enhance Sports Fan Experience
Fanatics, American Express announce partnership where card users can further expand their sports fandom

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Fanatics, a leading sports merchandise brand, has partnered with American Express to enhance the sports fan experience. This collaboration includes the launch of the Fanatics American Express Card, allowing cardholders to earn rewards and access exclusive benefits at sporting events and through the Fanatics platform.
- 01American Express is now the Official Payments Partner for Fanatics at select locations globally.
- 02The new Fanatics American Express Card allows users to earn FanCash, redeemable for various sports-related products and experiences.
- 03Cardholders will enjoy exclusive benefits within the Fanatics ONE loyalty program, enhancing their sports fandom.
- 04The partnership aims to leverage American Express' global payments network and Fanatics' extensive fan ecosystem.
- 05This collaboration follows a similar recent partnership between Fanatics and AT&T, which also enhances customer experiences.
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Fanatics, a prominent sports merchandise company, has announced a partnership with American Express to enhance the experience for sports fans. As part of this collaboration, American Express becomes the Official Payments Partner at select Fanatics online and retail locations worldwide. Additionally, the partnership includes the introduction of the Fanatics American Express Card, which allows cardholders to earn FanCash, Fanatics’ digital reward currency. This currency can be redeemed for a variety of sports-related items, including apparel, tickets, and collectibles. Elizabeth Rutledge, Chief Marketing Officer at American Express, highlighted that nearly 80% of U.S. American Express Consumer Card Members identify as sports fans, making this partnership particularly relevant. The Fanatics Card will also provide exclusive benefits and elevated tier status within the Fanatics ONE loyalty program, enhancing the overall fan experience. Tucker Kain, Fanatics’ Chief Strategy and Growth Officer, emphasized that this collaboration will create unique opportunities for fans throughout their sports journey. This partnership follows a similar deal with AT&T, which also aims to enhance customer engagement with Fanatics.
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This partnership enhances the sports experience for American Express cardholders, allowing them to earn rewards and access exclusive events, which could lead to increased spending on sports merchandise.
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