Reliance Retail has officially acquired Anomaly, a clean haircare brand founded by Priyanka Chopra Jonas in 2021. Known for its vegan and high-performance products, Anomaly has made significant strides in the global beauty market. The acquisition includes all global trademarks, brand assets, and digital platforms, allowing Reliance to utilize its extensive omnichannel presence to enhance accessibility to Anomaly's products across India. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, recognized the strategic alignment of Anomaly with Reliance's portfolio, noting its potential for growth in both domestic and international markets. Priyanka Chopra will remain at the helm as Creative Director, ensuring that the brand's core values and vision are preserved during this expansion. Reflecting on the acquisition, Chopra expressed excitement about collaborating with Ambani and the opportunities that lie ahead for Anomaly.