Reliance Retail has acquired Anomaly, the haircare brand founded by Priyanka Chopra Jonas in 2021, marking a significant addition to its beauty and personal care portfolio. The acquisition includes Anomaly's trademarks, brand assets, and digital properties, granting Reliance full ownership of the brand's intellectual property. Financial details of the deal were not disclosed. Anomaly is known for its clean, vegan, and high-performance haircare products at accessible price points and has established a presence in various global markets. Isha Ambani, a key figure at Reliance Retail, expressed that this acquisition aligns with their strategy to expand their basket of new-age beauty brands. The company aims to scale Anomaly through its extensive offline retail network and omnichannel platforms, focusing on developing products tailored to Indian consumers while also expanding its reach in markets like North America, the UK, and the Middle East. Priyanka Chopra Jonas will continue her role as Creative Director, overseeing innovation and product development, and she highlighted the acquisition as a pivotal moment for Anomaly's growth and global ambition.