A massive fire is currently raging at the JA Plus Hotel in Pattaya, Thailand, a city renowned for its tourism. Emergency services are on the scene, battling large flames that have engulfed parts of the building, including guest rooms and the rooftop area. Firefighters have reported that many guests are trapped inside, and while numerous tourists have been evacuated, the exact number of those still inside remains unknown. Authorities have indicated that several individuals are suffering from smoke inhalation, highlighting the urgency of the rescue efforts. Footage from the scene shows fire crews working diligently to control the blaze. Pattaya, situated in the Chonburi coastal region, is a major holiday hotspot located about 60 miles from Bangkok, making this incident particularly alarming for the tourism sector. The situation is evolving, and further updates will be provided as firefighters continue their efforts to manage the fire and ensure the safety of all guests.