Quick-service Apps Target Women Workers from Informal Economy
Quick-service apps compete to woo women workers away from the informal economy
The Economic TimesImage: The Economic Times
Quick-service applications like Snabbit, Pronto, and Urban Company’s InstaHelp are attracting women workers in cities like Delhi, Mumbai, and Bengaluru by offering flexible shifts and higher pay. With monthly earnings of around ₹40,000 (approximately $480 USD), these apps aim to formalize an informal workforce, though safety and job stability remain concerns.
- 01Quick-service apps are offering competitive salaries to attract women workers from the informal economy.
- 02Monthly pay averages ₹40,000 for full-time workers, significantly higher than previous earnings.
- 03Venture capital is driving the rapid growth of these platforms, with Snabbit recently valued at $350 million.
- 04Safety concerns for gig workers remain a significant issue, prompting companies to implement safety features.
- 05Retention of workers will depend on job stability and security beyond initial pay incentives.
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In major Indian cities like Delhi, Mumbai, and Bengaluru, quick-service applications such as Snabbit, Pronto, and Urban Company’s InstaHelp are transforming the informal workforce by attracting women workers with flexible schedules and higher pay. These platforms offer monthly salaries averaging ₹40,000 (approximately $480 USD) for full-time positions, which is double what many previously earned. The surge in these apps is largely fueled by venture capital, with Snabbit recently raising over $112 million and achieving a valuation of $350 million. However, the success of these companies hinges on their ability to not only attract but also retain female workers, who currently represent less than 5% of the gig economy. Safety concerns persist, as many workers feel vulnerable while waiting for jobs or entering strangers' homes. To address these issues, companies are implementing safety features like SOS buttons and requiring customer verification. Despite the promising growth, the challenge of ensuring job stability and worker safety remains critical for the long-term viability of these platforms.
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These developments could significantly improve the economic conditions for women transitioning from informal to formal employment, providing them with better financial stability.
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