As the IPL 2026 playoff race heats up, JioStar has reported an unprecedented 1.1 billion viewers across its platforms, marking the highest reach in the tournament's history. The platform has seen linear TV reach approaching 500 million, while digital viewership has surged by 15% and connected TV by 25%. Notably, regional language watch-time has skyrocketed by 42%, reflecting the IPL's growing popularity among diverse demographics. Anup Govindan, Head of Sales at JioStar – Sports, emphasized the consistent fan engagement throughout the league stage, attributing the increase in reach to the competitive nature of the tournament. The introduction of 125 new advertisers, including prominent brands and tech platforms, further underscores IPL's significance for marketers. Additionally, JioStar's innovative content, such as the 'Champions Wali Feed' featuring cricket legends, enhances viewer experience by offering deeper analysis and real-time insights. As the tournament progresses, the sustained viewer interest highlights JioStar's pivotal role in live sports broadcasting.