JioStar Achieves Record Reach During IPL 2026 Playoff Race
JioStar powers IPL 2026 to its highest-ever reach as playoff race intensifies
News 18
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As IPL 2026 intensifies towards the playoffs, JioStar has recorded its highest-ever reach of 1.1 billion viewers across linear TV and digital platforms. The growth includes a 15% increase in digital reach and a 25% rise in connected TV viewership, driven by consistent fan engagement and innovative content offerings.
- 01Linear TV reach is nearing the 500 million mark, showing strong growth alongside digital platforms.
- 02JioStar's digital watch-time increased by 7%, while connected TV watch-time rose by 20%.
- 03The regional language watch-time saw a significant increase of 42%, indicating broader audience engagement.
- 04JioStar has onboarded 125 new advertisers, including 22 for digital and 16 for linear TV.
- 05Innovative features like the 'Champions Wali Feed' provide fans with deeper insights and real-time match predictions.
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As the IPL 2026 playoff race heats up, JioStar has reported an unprecedented 1.1 billion viewers across its platforms, marking the highest reach in the tournament's history. The platform has seen linear TV reach approaching 500 million, while digital viewership has surged by 15% and connected TV by 25%. Notably, regional language watch-time has skyrocketed by 42%, reflecting the IPL's growing popularity among diverse demographics. Anup Govindan, Head of Sales at JioStar – Sports, emphasized the consistent fan engagement throughout the league stage, attributing the increase in reach to the competitive nature of the tournament. The introduction of 125 new advertisers, including prominent brands and tech platforms, further underscores IPL's significance for marketers. Additionally, JioStar's innovative content, such as the 'Champions Wali Feed' featuring cricket legends, enhances viewer experience by offering deeper analysis and real-time insights. As the tournament progresses, the sustained viewer interest highlights JioStar's pivotal role in live sports broadcasting.
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The surge in viewership and engagement can lead to increased advertising revenue and sponsorship opportunities for JioStar and participating teams.
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