Stellantis, the multinational automotive group behind brands such as Citroen and Fiat, is reportedly planning to launch a low-cost electric vehicle in Europe by 2028, potentially reviving the legendary Citroen 2CV. The proposed EV aims to be priced below €15,000 (around $17,000), targeting the shrinking budget-car market in Europe. This initiative comes as European automakers face increasing competition from low-cost Chinese EV manufacturers and stricter emissions regulations. The project focuses on simplicity and cost-effectiveness, with plans for lightweight construction and minimal features. Citroen CEO Xavier Chardon has acknowledged interest in the electric 2CV, which symbolizes affordable mobility in France. However, the project carries risks, including the possibility of being perceived as too expensive or complicated. Internal competition exists within Stellantis over which brand will lead the affordable EV platform, with factories in Italy being considered for production. The success of this initiative could reshape pricing strategies across the European auto industry, while failure could reinforce the notion that affordable EVs remain elusive.