In an interview with Fortune, Inaki Ereno, the CEO of Bupa, emphasized that a preoccupation with work-life balance might indicate that an individual is not in the right job. He stated, "When the balance of your life becomes a topic, then you have a problem," suggesting that true job satisfaction should alleviate the need for strict boundaries between work and personal life. Ereno, who leads a $23 billion company with nearly 100,000 employees globally, believes that if individuals are genuinely engaged in their work, the need to actively manage work-life balance diminishes. He encourages those feeling disengaged to reassess their career paths and pursue work they enjoy. Ereno's daily routine reflects his commitment to both work and personal health; he starts his day early, reads multiple newspapers, and maintains a consistent fitness regimen, going to the gym six times a week. With a background that includes leadership roles at Bupa since 2005 and experience in companies like Telefonica and Carrefour, Ereno combines his professional insights with personal discipline to manage the demands of his role.