Fanatics and NFL Launch Multi-Year Retail Partnership for Major Events
Fanatics, NFL announce multi-year partnership for on-site retail at marquee events, including 2026 NFL Draft
Fox Business
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Fanatics and the NFL have formed a multi-year partnership, making Fanatics the official on-site retail partner for marquee events, including the 2026 NFL Draft in Pittsburgh. The collaboration will enhance the fan experience with exclusive merchandise and on-site jersey customization.
- 01Fanatics becomes the NFL's official on-site retail partner for significant events.
- 02The partnership includes the 2026 NFL Draft and other major NFL events.
- 03Fans can order customized jerseys on-site immediately after player selections.
- 04Unique merchandise collections will celebrate Pittsburgh's local culture.
- 05The collaboration aims to enhance the overall fan experience at NFL events.
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In a significant move to enhance fan engagement, Fanatics has entered a multi-year partnership with the NFL, becoming the league's official on-site retail partner for major events, including the upcoming 2026 NFL Draft in Pittsburgh, Pennsylvania. This partnership is a first for both organizations, allowing Fanatics to operate over 10 retail locations during the draft, including a flagship 13,000-square-foot NFL Shop tent. Fans attending the draft will enjoy a unique experience, as they can order custom jerseys for first-round picks immediately after their selection, featuring a special 2026 NFL Draft patch. The retail offerings will include over 250 products from various brands, showcasing exclusive collections that celebrate Pittsburgh's culture, such as the
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This partnership will significantly enhance the retail experience for fans attending the NFL Draft in Pittsburgh, providing unique merchandise and immediate customization options.
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