OpenAI Introduces Ad Tracking in ChatGPT: How to Opt Out
OpenAI updates ChatGPT privacy policy to introduce ad tracking via cookies: How to opt out
The Indian Express
Image: The Indian Express
OpenAI has updated its privacy policy to allow limited sharing of user data with third-party advertisers for promoting its services like ChatGPT and Codex. Users can opt out of this tracking by adjusting their settings. The changes are currently applicable to users in the United States.
- 01OpenAI will share limited user data with third-party advertisers to promote its services.
- 02User conversations in ChatGPT remain private and will not be shared with marketing partners.
- 03Users can opt out of ad tracking by changing settings in ChatGPT.
- 04The updated privacy policy primarily affects users in the United States.
- 05OpenAI aims to enhance its advertising effectiveness while maintaining user privacy.
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OpenAI has revised its privacy policy to include the sharing of limited user information with third-party advertisers to promote services like ChatGPT and Codex. This update allows OpenAI to track user interactions and measure the effectiveness of its advertising efforts. However, the company assures that user conversations will remain private and not shared with marketing partners. Users were notified of this change via email, and it currently applies to those in the United States. To opt out of ad tracking, users can navigate to the settings in the web version of ChatGPT and disable marketing tracking. The policy clarifies that OpenAI will only share identifiers such as cookie IDs or device IDs, not personal conversations. The move aligns with industry trends, as competitors like Google are also exploring ad placements in their AI products.
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This update may affect how users interact with ChatGPT and the ads they see, potentially influencing their decisions on using OpenAI's services.
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