Cristiano Ronaldo has entered into a new partnership with Dreame Technology, a Chinese brand specializing in smart home appliances, as its global brand ambassador. The collaboration, launched under the 'Dreame to Win' campaign, positions Ronaldo as the face of the brand's diverse product range, which includes robotic vacuum cleaners, kitchen appliances, and personal care devices. This strategic move comes as Dreame aims to enhance its brand credibility in international markets, particularly as it expands beyond China. Ronaldo's global influence, spanning Europe, the Middle East, Asia, and Latin America, is seen as pivotal for Dreame's visibility across multiple regions. He expressed enthusiasm for the partnership, highlighting shared values of excellence and innovation. Dreame's leadership views this alliance as a significant step towards establishing a strong identity in the smart home sector, aligning with a trend among Chinese tech firms to invest in international branding through high-profile endorsements.