Nike to Lay Off 1,400 Employees Amid Restructuring Efforts
Nike layoffs 2026 breakdown: Why is Nike cutting 1,400 jobs? Which departments and regions are hit hardest?
The Economic TimesImage: The Economic Times
Nike Inc. plans to cut approximately 1,400 jobs, primarily from its global operations team, as part of its strategy to simplify business operations. This move, affecting employees across North America, Asia, and Europe, represents nearly 2% of its global workforce amidst rising competition and declining sales.
- 01Nike is cutting around 1,400 jobs, focusing on global operations and technology roles.
- 02The layoffs represent nearly 2% of Nike's global workforce.
- 03This decision aims to simplify operations and improve efficiency.
- 04Nike is facing increased competition from brands like On, Hoka, and Anta.
- 05Sales are projected to decline by 2% to 4% this quarter, with a significant drop expected in China.
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Nike Inc. is set to lay off 1,400 employees as part of its ongoing restructuring efforts aimed at simplifying operations and enhancing efficiency. The job cuts will primarily impact the global operations team, particularly in technology roles, and will affect workers across North America, Asia, and Europe, accounting for nearly 2% of the company's global workforce. Chief Operating Officer Venkatesh Alagirisamy emphasized that these changes are intended to streamline operations and improve responsiveness. This move follows earlier layoffs and an automation push, as Nike seeks to adapt to a challenging market landscape characterized by declining sales and increased competition from brands like On, Hoka, and Anta. The company anticipates a 2% to 4% decline in sales this quarter, with a notable 20% drop expected in its crucial Chinese market.
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The layoffs may lead to increased job competition in the market and impact local economies where affected employees reside.
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