Margaret and Ian Wishingrad founded Three Wishes Cereal in 2019 from their cramped one-bedroom apartment in New York City after discovering a lack of healthy cereal options for their baby. The couple invested $250,000 of their own money and spent two years developing a grain-free, high-protein recipe, ultimately tasting over 100 versions to perfect it. Now, their brand is available in more than 15,000 stores nationwide, including Whole Foods, Sprouts, Wegmans, and select Costco locations. The journey wasn't just about creating a product but also about redefining their roles as co-founders and spouses. Initially, Ian, who had a background in advertising, struggled with the shift in power dynamics as Margaret took the lead in operations. They learned to respect each other's strengths and established clear roles, with Ian focusing on marketing and Margaret on strategy. Their relationship faced challenges, particularly during the early years of the business, but they overcame these by communicating openly and accepting their differences. Today, Margaret reflects on their success as a surreal experience, feeling proud to see their product on store shelves.