Nepal is launching a new tourism initiative aimed at Indian content creators, offering selected influencers a sponsored trip across the country. Announced by the Embassy of Nepal in New Delhi, this familiarization tour seeks to leverage the influence of Indian vloggers, podcasters, and social media personalities to promote Nepal's rich cultural and natural attractions. The country has been a popular destination for Indian tourists due to its proximity and shared cultural ties, but faces increasing competition from other international locations. The embassy invites applications from Indian nationals or content creators based in India, particularly those with a strong presence on platforms like Instagram, YouTube, and Facebook. Applicants must demonstrate high engagement rates and the ability to produce quality content, with a preference for those in travel, spirituality, wellness, and lifestyle niches.

To apply, candidates must prepare a portfolio and submit a proposal by May 30, 2026. The tour itinerary will feature major highlights, including the historic Kathmandu Valley, adventure activities in Pokhara, and visits to spiritual sites like Lumbini. Participants will be encouraged to create engaging content that promotes responsible tourism and showcases local experiences.