A shirt design by Retro Rifle, a company based in Tempe, Arizona, has sparked outrage for using offensive language towards individuals with mental disabilities. Ben Berman, whose daughter is profoundly autistic, criticized the design as disrespectful, especially during National Autism Acceptance Month, which is observed in April.

• 01The shirt design by Retro Rifle includes a slur offensive to people with mental disabilities.
• 02Ben Berman, a father of an autistic daughter, expressed his concerns directly to the company.
• 03Retro Rifle continues to sell the controversial shirt despite the backlash.
• 04April is National Autism Acceptance Month, aimed at raising awareness about autism.
• 05Experts emphasize the need for sensitivity in language regarding disabilities.

The controversy highlights the need for companies to be sensitive to the language they use, especially during awareness months like April, which focus on autism acceptance.