Lotus Shifts Gears: Returning to Combustion Engines Amid New Strategy
Lotus will return to combustion engines for its cars
Engadget
Image: Engadget
Lotus, previously committed to electric vehicles, is reintroducing combustion engines in its lineup. Under the new 'Focus 2030' plan, the company will produce hybrids and internal combustion engine vehicles, including a new supercar, the Type 135, expected in 2028. This shift aims to meet demand for gas-powered sports cars while targeting a reduced annual sales goal of 30,000 units.
- 01Lotus will resume production of combustion engine vehicles after initially committing to electric-only models.
- 02The new 'Focus 2030' plan includes hybrids and internal combustion engines, with a focus on the Hybrid-X technology.
- 03The Type 135 supercar, featuring a hybrid V8 engine, is set to debut in 2028.
- 04Lotus plans to update its last gas-powered car, the Emira, to meet growing demand.
- 05The company has scaled its annual sales target down to 30,000 units in pursuit of profitability.
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Lotus, the British sports car manufacturer owned by Geely, is reversing its earlier decision to become a purely electric vehicle (EV) company. Announcing its 'Focus 2030' strategy, Lotus will now produce a mix of internal combustion engine (ICE), hybrid, and electric vehicles. The company aims to focus on hybrid technology, particularly its Hybrid-X system, which will feature in the upcoming Eletre X SUV and the new Type 135 supercar, expected to launch in 2028 with a hybrid V8 engine capable of 986 horsepower. Additionally, Lotus plans to refresh its last gas-powered model, the Emira, to cater to the strong demand for traditional sports cars. This strategic pivot comes as Lotus adjusts its annual sales target from 150,000 units to 30,000, reflecting a more realistic approach to achieving profitability. The integration of its UK and Chinese divisions is anticipated to enhance innovation and production capabilities.
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This shift in strategy indicates Lotus's commitment to meeting consumer demand for gas-powered vehicles while also exploring hybrid technologies.
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