Libas, a fast fashion brand headquartered in Noida, India, is redefining traditional Indian wear to compete with global giants like Zara and H&M. Founded by Sidhant Keshwani, the brand has shifted its focus to fast fashion since 2020-21, aiming to modernize Indian apparel for younger audiences. With the Indian wear market valued at $20 billion, Libas is targeting the growing demand for 'modernized ethnic' styles among Gen Z consumers. The brand's revenue from operations increased by 38% to ₹487 crore in FY24, up from ₹352 crore in FY23, and it aims for ₹700 crore in FY25-26. Currently, Libas operates 65-70% of its business online and plans to expand its physical store count from 51 to over 100. Despite challenges in supply chain due to geopolitical issues, Libas remains committed to innovating and expanding globally, starting with markets like the UAE.