Receiving compliments is generally viewed as a positive experience, yet many individuals find it uncomfortable. This discomfort often stems from low self-esteem, where individuals struggle to internalize positive feedback that contradicts their self-image. According to Self-Verification Theory, people prefer feedback that aligns with their existing beliefs, leading to discomfort when praise feels unfamiliar. Cognitive Dissonance Theory explains that when compliments conflict with self-perception, individuals may dismiss or downplay the praise to restore internal consistency. Additionally, Impostor Syndrome can cause individuals to attribute their successes to luck, making it hard to accept compliments as genuine. Cultural conditioning also plays a role, as modesty is often valued, leading to deflection of praise to avoid appearing arrogant. Moreover, attachment styles and the brain's Negativity Bias contribute to this phenomenon, as individuals may focus more on criticism than praise. While rejecting compliments may feel safer, it can have long-term negative effects on self-confidence. Psychologists suggest that accepting compliments can be learned through simple practices and techniques from Cognitive Behavioural Therapy (CBT). By understanding the psychological factors at play, individuals can work towards a healthier self-image and greater acceptance of praise.