The infusion of technology in modern cars has transformed the buying experience, often complicating it rather than enhancing it. While features like electronic stability control and anti-lock braking systems improve safety, the sheer number of variants and tech options available can overwhelm potential buyers. For instance, Tata Motors offers 79 variants of its Nexon, while Hyundai has 69 options for the Creta, leading to confusion over minor feature differences. Consumers are increasingly frustrated with the complexity, as seen with models like the MG Windsor EV, which requires touchscreen controls for basic adjustments. This trend may drive buyers towards brands like Maruti, which offers simpler choices with only 18 variants for its Victoris model. Ultimately, many consumers long for the reliability and simplicity of older models, as modern cars often require technicians to be software engineers, complicating repairs. As the industry leans towards a software-first approach, the potential for a subscription model looms, further complicating ownership.