In India, the concept of wealth is evolving, with a growing number of urban investors prioritizing passive income over traditional markers of affluence like luxury cars and jewelry. This shift reflects a desire for financial freedom and stability, particularly in the wake of the pandemic, which has made many professionals reconsider their reliance on active income. Investors are increasingly seeking ways to generate recurring income through avenues such as Real Estate Investment Trusts (REITs), which provide access to commercial properties that symbolize economic growth. Unlike previous generations, today's investors are more inclined to pursue liquid and professionally managed assets rather than traditional rental properties. This change is part of a broader trend of financialisation, where real estate is viewed not just as physical property but as a financial product that can generate income. The appeal of passive income lies in its ability to offer emotional security and freedom from the hustle culture, allowing individuals to navigate financial uncertainties with greater ease.