India is facing a data obesity epidemic as users struggle to manage the growing storage demands of high-resolution content. Chaithania Prakash, a content creator from Kochi, relies on multiple devices and cloud storage to accommodate her extensive media library, while Archana Dhinakaran, a legal professional in Puducherry, promotes digital minimalism by regularly deleting files. According to Counterpoint Research, about 100 million Indians are expected to pay for additional storage in the coming years, driven by the increasing popularity of smartphones with advanced cameras and AI capabilities. The global personal cloud market, currently valued at approximately $38.7 billion, is projected to reach $82 billion by 2031, with the fastest growth occurring in the Asia Pacific region. However, only 1-2% of Indian smartphone users currently subscribe to cloud storage services, a figure expected to rise to 10-15% by 2030 as bundling with AI and content subscriptions becomes more common. Despite the convenience of cloud storage, concerns over data privacy are prompting some users, like software engineer Sidhant Mourya, to seek alternatives, such as self-hosted solutions. As storage needs continue to expand, the balance between data accumulation and control remains a pressing issue for consumers.