Snap Ends $400 Million AI Partnership with Perplexity Amid Strong Earnings Report
Snap says $400 million AI search deal with Perplexity was called off "amicably"
The Economic TimesImage: The Economic Times
Snap Inc. has amicably terminated its $400 million partnership with AI startup Perplexity, which aimed to integrate an AI-powered search engine into Snapchat. This decision comes as Snap reports a 12% revenue increase and a narrowing net loss, while also announcing plans to cut jobs.
- 01Snap's partnership with Perplexity, announced last November, has been called off.
- 02The deal was expected to contribute $400 million to Snap over one year.
- 03Snap's revenue rose 12%, with daily active users increasing to 483 million.
- 04The company plans to focus on intelligent eyewear and has announced job cuts.
- 05Snap's North American market showed signs of weakness despite overall growth.
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Snap Inc. announced the amicable termination of its partnership with AI startup Perplexity, which was set to integrate an AI-powered search engine into Snapchat. The deal, initially valued at $400 million, would have involved cash and equity payments over a year. Snap's current sales guidance has been adjusted to reflect no revenue contribution from Perplexity, which was expected to begin in 2026. Despite this setback, Snap reported a 12% increase in revenue for the first quarter, driven by a rise in daily active users to 483 million and strong advertising spending. The company narrowed its net loss to $89 million, down from $140 million a year earlier. However, Snap's North American market showed a decline in daily active users and slower revenue growth at 2%. CEO Evan Spiegel highlighted the company's focus on disciplined execution and future investments in intelligent eyewear, with plans to share more details at the Augmented World Expo on June 16th. This announcement follows Snap's recent decision to cut 1,000 jobs, approximately 16% of its workforce.
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The termination of the partnership may affect Snap's future revenue growth potential and advertising strategies, impacting employees and stakeholders.
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